Tradesman, Marathon Runner, Surfer and Diver are just some of the words you can use to describe Viveberry Founder, Grant Williams. In 2021, Grant combined his passions for the environment and health to create Viveberry. The idea was sparked when Grant became familiar with the increasingly popular coffeeberry, fuelling his desire to consume every superfood he possibly could.
Fascinated by coffeeberry, Grant went down a research rabbit-hole, leading to the discovery that this berry was highly nutrient dense, but sadly, was going to waste in mass quantities every year. Upon further investigation, Grant discovered the devastating impacts this waste was having on his beloved environment.
Taking matters into his own hands, Grant decided to use coffeeberry in his own instant coffee, in hopes of offsetting the impacts of the coffee industry, creating a rich, strong black coffee including powerful superfoods for an extra boost.
To align Viveberry with his values, Grant opted for sustainable packaging, contributes one percent for the planet, and is committed to continuous improvement within the business.
Instant Vive is an easy, delicious and environmentally conscious instant coffee for all occasions - on the job, the next big adventure, the next ultramarathon or just next time you’re craving a coffee that’s good for you and the planet.
WHAT IS COFFEEBERRY?
Have you ever thought, ‘where does a coffee bean come from?’. A coffee bean is actually the seed from the centre of a fruit. Coffee producers separate the seed from the fruit then process and roast the seeds, turning them into the delicious coffee beans we know and love.What happens to the berry? It goes to waste. The coffee industry dubbed the berries worthless, tossing them into waste piles where they are either burnt or left to rot. 25 million tonnes of the coffeeberry gets wasted every yearIn recent years, as awareness of the benefits of consuming coffeeberries grew, scientist discovered a process in which they can turn coffeeberries into a dried powder, preserving all of the superfoods nutrients. The powder can be included in beverages and meals to boost the nutritional value. Viveberry has used the powder to create a coffee that is better for you and less f*cked for the planet.
IS VIVEBERRY COFFEE SUSTAINABLE?
Yes! 25 million tonnes of coffeeberry is wasted every year. Each berry that makes its way into our coffee reduces that scary statistic. Wasted coffeeberry decomposes and ferments, releasing mycotoxins that leak into the earth and local waterways. This chemical destroys native ecosystems. However, Viveberry has found a way to up-cycle coffeeberry and offset the impact of the coffee industry. Viveberry is committed to continuous improvement within the business regarding sustainability. The use of recyclable packaging is currently underway with hopes of evolving the packaging towards home compostable and reusable. Viveberry is also a member of one percent for the planet.
IS COFFEEBERRY HEALTHY?
Ohh yeah! Coffeeberries are one of the most powerful superfoods on the planet. Coffeeberries are loaded with beneficial antioxidants and polyphenols, more so than blueberries and acai berries. The antioxidant composites that make the coffeeberry help neutralise harmful compounds which can otherwise lead to cell damage and chronic disease over time. Research also suggests that the regular consumption of coffeeberries can promote brain function, slow aging and protect brain cells. Another bonus, is chlorogenic acid, which is abundant in the coffeeberry and has been studied for its ability to promote weight loss and boost fat burning. But dont take our word for it, we asked Nutritionist Liv Crumpton about her thoughts on coffeeberry. LEARN MORE
WHAT IS NUTRIENT SYNERGY?
When the combination of 2 or more nutrients create a possible health benefit larger than the sum of them separately. Eating whole foods has an array of benefits, including the coffeeberry and the coffee bean, that Viveberry has now created conveniently for consumption.